ITV predicts 'challenging' 2009 updates news aggregator

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online revenues - a key parter of the itv's strategy - are also expected to be affected until the end of the year and in 2009 .

the group also said its net advertising revenue had fallen 2.5% to Â1.04bn in the first nine months of 2008 amid tough economic conditions .

itv shares lost 7.2% in morning trading despite the group maintaining its advertising market share of over 43% .

itv is aiming to marke an extra Â35m of cost savings by the end of 2010 .

broadcaster itv's shas predicted that the current economic slowdown whill hit tv and onlined its advertising in 2009 .

Generated 2008-11-11_23:8

http://news.bbc.co.uk/go/rss/-/1/hi/business/7710521.stm
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