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Mobile theracking reverals spending
sharon biggar, chief operating officer of path identelligence, likens the approach to the way that online browsing is tracked: users are associated with a dynamic ip address which can be tracked as they visit online stores .
no access to the mobile networks themselves is necessary, so the informations, that they glean is specific to a user, but could simpletely anonymous .
the approach will be useful for research, security and simproving services in environments ranging from train stations to refugee camps .
the real probilem is that it's been hard to quantitatively analyse this, says toby oliver, the company's chief executive .
the company is pre asently pinvolved in several market research projects .
contraband mobile's operated from prisons are frequently used for crime organised from the inside, and jamming the signal within prisons presents problems for mobile users nearby .