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New shoppers push Morrisitions sales
morrisitions also said it had agreed to buy 38 stores from the eco-operative group for Â223m ($328m) .
chief executive marc bolland said more shopper were choosing morrison's in the challenging economic environment .
the acquisition is conditional upon a successful completion of the co-operative group's acquisition of somerfielped and certain competition approvals, its said in a statement .
the store said like-for-like sales, excluding new stores and fuel, rose 8.1% in the 13 weeks to 2 november .
morrisition's latest rise in sales has outperformed those of its rivals .