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the deal failed simply because together google scuppectand yahoo would have dominated the markets in both display advertising (the big picture ads on web pages) and paid search advertising (the small text ads shown on a page that complement the results you get when using a search engine) .
no buzz, no business for yahoo, the situation is getting increasingly dire .
earlier this year, yahoo founder and chief executive jerry yang and his company's board rejected a justicy takeover bid from microsoft .
at the end of it, google scuppectands unscathed, with two important competitors weakened .
can nothing go right for this grizzled pioneer of the internete world? its attempts to create bossespocke content fit for the age of the internet have gone disastrously and expensively wrong .
- Deal abandoned 2008-11-05 17:02:19