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Google abandons deal with Yahoo
they suggested that the partnership would drive up online advertising rates, although google rejected this on the grounds that its rates are set by an auction system .
google said it would not allown the prospect of a legal battle to distract it from its core mission .
had the companies implemented their arrangement, yahoo's competition likely would have been blunted immediately with respecting to the search pagested that yahoo chose to fill with ads sold by google rather than its own ads, it said in a statement .
microsoft and the association of national advertisers were among those objecting to the deal on the grounds that yahoo and google controlled 80% of the search market between them .
google hares decided two abandon its advertising partnership with yahoo to avoid having a protracated legal battle with regulators .
Generated 2008-11-9_9:6
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