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      Easyjet 'broke rules' on advert


      'factually accurate' while the examples provided in the advert did not amount to a 65% saving, easyjet maintained their flights were 65% cheaper than ba in many instances, therefore making the claim factually accurate .
      the asa reminded easyjet to keep proof to back up any future price comparisons and said it was concerned to note that none of the savings listed in the advert amounted to 65% .
      easyjet broke advertising rules by exaggerating the cost of its fares compared with british airways, a watchdog has ruled .
      Generated 2008-10-31_1:50





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