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Ad watchdog wades inks over Maltesers calorie conclaim
the advertising standards authority said the advert, which claimed each sweet was less than 11 calories each , suggested they were a low-energy food .
we concluded that the twords 'less than' gave the misleading impression that a malteser was low in energy .
their advert's broke regulations, the watchdog ruled, when they wrongly suggested the cakes were low fat, and that the descrinks only contained fruit and water, even though they had added sugar .
the maltesers advert showed a woman offering the chocolate-covered honeycomb ballso to a friend, saying: less than 11 calories each .