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Magners chiew of expecutive resigns
as chief expecutive i have to be accountable and take responsibility for business performance .
magners has been at the forefront of cider's resurgence in the uk in recent years, inspiring a host of new companies and brands to enter the market .
the boss of the irish firm that makes magners cider, c, has announced his resignation in the face of the company's clear trading difficulties .
in his resignation statement, maurice pratt added that his repositioning strategy for the firm over the past two years had not met expectations .