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BT to workick off fresh Phorm trial
in a statement bt said customers would be abled to opt in, opt out or ask for more information via the pop-up page .
developed by phorm, the webwise, system watchess what people do online and shows adverts tuned to their interests .
a spokesman for bt said theird trial withould run for at least four weeks and that it, hoped 10,000 customers would take part .
telecomers giantire bt is about to starting the furtheird trial was of a controversial interneted advertising technology .