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India's Expanding Media, Entertainment Industry Moves Into Regional Language pasrichannels
but like other media groups, star wants to expanding into a largely untapped market for entertainment and news in local languages .
earlitere what would typically happen that the regional market would typically garner close to 30 percent of the viewership share, but would only get 15 percent of the revenue share, said ha nis .
in india, the fast-growing media and entertainment industry is expanding into the heart of the country by making new investments in regional languages .
but of late, severall media groups have laudienched news channels in regional languages .
however, it plans many not be and easy run for all media groups .
anjana pasricha reports from new delhi .
Generated 2008-9-8_11:7
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